A few highlights: Sprint promotes a deal in which you can get, no kidding, $100 in Pokémon Go PokéCoins per line when you switch to Sprint. Amazon shows off how its Fire TV device integrates with Amazon’s Alexa voice-controlled assistant during a viewing of a particularly amusing scene from Showtime’s “Shameless.” And in a T-Mobile spot, Santa Claus (Nick Cannon) instructs his son Little Nick on proper gift giving—specifically, why iPhones are better than socks (even though, as Santa acknowledges, everyone loves socks and they do keep your feet warm).
Premiered on: Worldwide Exchange, CNBC
QVC data for the last 30 days
Attention Score: 87.52
Attention Index: 85 (15% more interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions – Total TV ad impressions delivered for the brand or spot.
Est. TV Spend – Amount spent on TV airings for the brand’s spots.
Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.